Supporting Generations and Overcoming Challenges in an Agricultural Business
As the second generation of our family-run agricultural business, we began our journey with the assistance of dedicated insurance advisors at Craft Financial Group who provided essential support for both our farm and our family members. Over the years, this relationship has grown into a financial and advisory partnership.
Our journey has not been without its hurdles. We faced financial pressure in our industry, a difficult period where perseverance and family unity helped us transform and reinvent our business into a thriving enterprise. Tragedy struck again with the loss of a key shareholder and leader in our business. This event brought immense hardship and challenges but, it also brought opportunity for the third generation of leadership to step into management.
Craft Financial Group provided crucial support, ensuring our corporate insurance needs were managed effectively and collaborating with our other advisors including lenders, bookkeeper & accountant, and legal team as we navigated through difficult periods.
Now, as we transition into the younger generation of leadership, Craft Financial Group has played an integral role in our succession plan which included a re-organisation of our business structure and implementation of a shareholder agreement. Their expertise in supporting our business with corporate life insurance, group benefits, as well as individual shareholders’ personal insurance and wealth management needs has been invaluable.
Throughout the years, Craft Financial Group has not just been service providers but true partners and key resources we can rely on. Their understanding of our business and family dynamics has enabled them to offer tailored solutions and ensuring our continued growth and success. We are grateful for the enduring partnership, who have stood by us through every challenge and triumph.